About Us

crème de la crème

     noun: \ˈkrem-də-lä-ˈkrem\

CRÈMÈ DE LA CRÈME is derived from the French word crème de la crème, which means best of the best

CRÈME DE LA CRÈME The Label is a premium prêt-à-porter clothing label based in Jakarta, Indonesia. Established in 2015 by Jacqueline Suwarsono, who studied at the Fashion Institute of Design and Merchandising in Los Angeles majoring in Merchandise Product Development and Business Management. Upon graduating, she continued her study and took a short course at ESMOD Jakarta majoring in Fashion Design.

She has a long list of experiences in the fashion industry. Her mother, being a pioneer in the European high-end brands in the ’90s and owning 16 boutiques, Jacqueline grew up spending her days at the boutiques since she was only two years old until now – which gives her an eye for expensive taste.

She has worked in Los Angeles at Mercedes-Benz Fashion Week, Chic Little Devil Style House, Sue Wong, BOXEight Fashion Week, and many more.

Her experiences in Indonesia includes working at one of a high-end multibrand boutique in Plaza Indonesia since 2007 as a buyer and merchandiser, allowing her to travel to Europe and United States frequently for buying trips and Fashion Weeks.

Growing up in the fashion industry, she's always had a strong passion for fashion.